A defined qualifying action
A fixed payout for a conversion that meets the agreed requirements and is approved.
FOR ADVERTISERS & AFFILIATE NETWORKS
Curated publisher supply
for performance
advertisers.
We connect performance advertisers and affiliate programs with reviewed online creators and communities.
Montay is preparing to launch. Creator registration is not open yet. Contact us
A limited pilot. Defined sources. Agreed commercial terms.
01 PUBLISHER SUPPLY
Distributed creator supply,
managed as a publisher network.
We are building a curated network of creators and community operators across video, streaming, and online communities. Our initial acquisition focus is established audiences on these channels, with each source evaluated against relevant offer requirements.
- YouTube
- YouTube Shorts
- Telegram
- Twitch
- Gaming communities
- Sports communities
02 HOW IT WORKS
One commercial relationship. Clearly identified sources.
- UPSTREAM PARTNER
Advertiser /
Affiliate NetworkDefines offers, commercial conditions, and permitted traffic.
- PUBLISHER NETWORK
Montay
Coordinates source review, offer eligibility, tracking requirements, and publisher operations.
- REVIEWED SOURCE
Creator / Publisher
Chooses eligible offers and independently creates promotional content.
- END AUDIENCE
Audience
Interacts with creator content and may complete qualifying actions.
Downstream promotion requires an appropriate upstream commercial agreement. Creators retain creative control within the agreed restrictions.
03 SOURCE CONTROL & COMPLIANCE
Every traffic source
has an identity.
The channel is the unit of review. Offer access is tied to each source and the partner’s requirements.
- 01
Manual source review
Review channel ownership, content, audience, and suitability before enabling promotion.
- 02
Source-level identification
Associate each participating channel or community with a publisher and source record.
- 03
Controlled offer eligibility
Match offers to sources that meet agreed requirements, with additional approval where necessary.
- 04
Partner-defined restrictions
Establish permitted channels, markets, promotional methods, disclosures, and exclusions.
- 05
Individual source suspension
Restrict or disable an individual source when agreed requirements are not met.
04 TRACKING & TRANSPARENCY
Source-level tracking
and transparency.
Tracking and attribution requirements are agreed with each partner before launch. Our model uses identifiable publisher and source references to support source-level conversion attribution.
A traceable path to the source
- Publisher ID
- Identifies the publisher account
- Source ID
- Identifies the originating channel or community
- Offer ID
- Associates activity with the relevant offer
- Conversion reference
- Connects a reported conversion with tracked activity
Tracking parameters, supported identifiers, and reporting requirements are confirmed during partner onboarding.
05 PARTNERSHIP MODELS
Commercial terms,
defined together.
The model depends on each partner’s agreement. Conversion definitions, traffic restrictions, and settlement terms are agreed individually; attribution requirements are confirmed before launch.
A share of eligible revenue
A percentage calculated on the agreed revenue basis, with exclusions and settlement terms defined.
Both, within one agreement
A fixed conversion payout combined with a revenue share under clearly specified conditions.
06 CONTROLLED PILOT
Start with a controlled pilot.
Define the scope together, validate tracking, run a limited test, and evaluate the results before considering broader cooperation.
- 01
Initial discussion
Align on the offer and partnership fit.
- 02
Traffic requirements
Agree channels, markets, and restrictions.
- 03
Source selection
Identify and review suitable sources.
- 04
Tracking validation
Check parameters and attribution.
- 05
Limited pilot
Run within an agreed scope.
- 06
Evaluation
Review findings and next steps.
Pilot scope, size, duration, and evaluation criteria are agreed individually.
Discuss a pilot07 WHY WORK THROUGH MONTAY?
One point of coordination.
Visibility at source level.
One relationship to coordinate individual creator sources, from requirements to pilot evaluation.
One operating counterpart
Coordinate requirements and pilot decisions through Montay.
Source-level context
Discuss identifiable channels and communities instead of undifferentiated traffic.
Defined offer access
Keep source eligibility and partner restrictions connected to individual offers.
08 PARTNER QUESTIONS
Clear expectations.
Before the first click.
Practical answers for planning a partnership.
Discuss a pilotWhich traffic sources are in scope?
Our publisher acquisition focus is YouTube, YouTube Shorts, Telegram, Twitch, and gaming or sports communities. These categories define where we are building supply; source availability and permitted channels are confirmed for each pilot.
How are sources verified and reviewed?
Manual review covers channel ownership, content, audience, and suitability for relevant offers. Each participating source has its own publisher and source record. Evidence requirements are established during onboarding.
Can you pass publisher and source SubIDs?
Publisher and source identification are part of Montay’s attribution model. The exact parameters and integration requirements are confirmed with each upstream partner before a pilot begins.
Who defines offer restrictions and approvals?
The upstream partner defines permitted traffic and commercial requirements with Montay. Source review and offer access are separate: a reviewed source may require additional approval for a particular offer.
What publisher transparency should we expect?
We agree which source identities, publisher details, and traffic information are shared during onboarding. The partnership defines reporting scope and how information is exchanged.
How are traffic compliance issues handled?
Restrictions, review responsibilities, escalation contacts, and source suspension procedures are agreed before promotion begins. Issues are handled at source level against those requirements.
Which commercial models can we discuss?
CPA, RevShare, or Hybrid, depending on the partner agreement. Qualifying actions, revenue calculations, exclusions, approval rules, and settlement conditions are defined individually.
What does a controlled pilot involve?
Agree traffic requirements, select sources, validate tracking, and run a limited test. We evaluate the results together before considering broader cooperation. Scope and timing depend on source availability and partner readiness.
A PRACTICAL NEXT STEP
Let's test the relationship
before scaling it.
Outline your offer, traffic requirements, and what a useful first pilot would look like.
Discuss a pilotA short discussion to establish fit, scope, and readiness.
Start the conversation
For partnership inquiries, email partners@getmontay.com.
Tell us about your company, offer, markets, and the partnership you would like to discuss.
Email Montay